Lidl commenced trading in the UK in 1994 and currently has approximately 600 stores trading Nationwide.
- The Lidl retail philosophy centres on simplicity and maximum efficiency at every stage of the business, from supplier to consumer, enabling the company to sell high quality products from a limited range of exclusive own brand and well-known labels at the lowest prices.
- Lidl stores sell a limited range of carefully selected product lines and are able to offer these high quality products at low prices due to a pan European bulk purchasing policy. This provides Lidl with the advantage of immense buying power, enabling the company to achieve significant economies of scale that can be passed on to the customer in the form of low prices.
- A common misconception is that Lidl will have an adverse impact upon existing town centres, but the latest findings of the Competition Commission report confirm that Lidl provides a different offer to the main food retailers. In addition, this report states that deep discounters or “Limited Assortment Discounters” such as Lidl, do not impact to any significant degree upon larger food retailers. This is supported by the numerous examples across the UK, where Lidl stores trade comfortably alongside major multiples. This has also been acknowledged by the Secretary of State and planning inspectors in their decisions following public inquiries into Lidl schemes.